Informative Press Releases for Travel
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Sri Lanka Calling : Volume 1, No.38
02-23-2008
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Greetings from sunny Sri Lanka; from the land of myriad treasures a land like no other:
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The results of, 18 months of planning and brainstorming, was officially unveiled last week to the industry and media, on the new marketing strategy and activity plan to be implemented by the Sri Lanka Tourism Promotion Bureau. Spurred on by the turn around in visitor arrivals since November 2007, the plan benchmarks arrivals of 2006, as the target for 2008, with an over US$ 100 million increase in earnings.
Destination Sri Lankas brand positioning as an island of pleasant surprises and myriad of treasures will now be professionally showcased to the world by the excellent team of creative advertising professionals at Ogilvy Outreach.
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The 16th Annual Country Roads Concert will go on the boards at Mt. Lavinia Hotel in the suburbs of Colombo on March 16th this year. The Mavericks a 5 piece Country Music Band and folk singer Astrid Brooke, will be in Sri Lanka, to perform at this concert; featuring an array of talented local artistes including The Country Revival Band, Anno Domino and Cosmic Rays.
An evening of fun and music is in the offing at the Country Road Concert when it unfolds its 16th uninterrupted annual performance. Astrid Brooke eager to return to Sri Lanka and perform at the concert said I am very much looking forward to the concert. I do feel for you all, over there, as your country is so beautiful. A couple of friends visited SL recently on a holiday and they loved it and said they will be returning again
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Within a minutes drive from the heart of the city on a tree lined avenue at No.33 Wijerama Mawatha, House of Siddhalepa has opened Colombos 1st Ayurvedic Spa. In this recently refurbished colonial mansion, the ambience is one of peace and tranquillity, with guests treated to authentic ayurvedic relaxation therapy.
Treatment rooms come with beds made of Khomba; a wood rich in medicinal properties and proven to be relaxing to the body. Rooms are painted in a variety of soothing colours making the environment inviting. For more details visit www.siddhalepa.com
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