HARD ROCK PARK ANNOUNCES GRAND OPENING CELEBRATION

03-01-2008

 

Two Days of Exclusive Events Including Concerts and the
Peter Jacobsen’s Celebrity Golf Tournament
 

(Myrtle Beach, SC- February 29, 2008) – After breaking ground one year ago, Hard Rock Park in Myrtle Beach, SC is about to kick open its doors and make history.  The world’s first and only rock ‘n’ roll theme park announced today its Grand Opening Extravaganza on June 2, including an exclusive two-day celebration featuring concerts and a star-studded celebrity golf tournament hosted by PGA TOUR professional Peter Jacobsen.

Grand Opening Extravaganza

Hard Rock Park’s Grand Opening Extravaganza festivities will commence on Monday, June 2 with an extraordinary, grand opening ceremony at the massive iron gates to the rock ‘n’ roll oasis featuring a concert performance by the Eagles. The following day, the renowned British rock band, The Moody Blues, will commemorate the official opening of the park’s psychedelic, Moody Blues-inspired dark ride, Nights in White Satin - The Trip, followed by an exclusive live performance.

“This celebration will be one for the record books,” said Steven Goodwin, CEO of Hard Rock Park. “Our opening lineup screams that the world’s first rock ‘n’ roll theme park has arrived. Families will be transformed from Regular Joes to Rock Stars, leading others to say ‘they must’ve been to Hard Rock Park.’”

Celebrity Golf Tournament

“Peter Jacobsen Sports is proud to be partnering with Hard Rock,” said Peter Jacobsen, president and CEO of Peter Jacobsen Sports (PJS).  “This combination of sports, stars and rock ‘n’ roll is sure to make PJS’ first-class golf tournament one of our best tournaments yet.”

The Celebrity Golf Tournament will be held at Grande Dunes Golf Resort on June 2.  Participants will include rock ‘n’ roll legends, such as The Moody Blues, celebrities and PGA TOUR golf professionals.  Among the PGA TOUR pros playing will be Jacobsen, as well as LPGA star Paula Creamer.  Jacobsen will also host a “Peter Jacobsen and Friends Golf Clinic”.

"We're proud and honored to help kick off Hard Rock Park’s grand opening," said Sean Dee, Vice President and Chief Marketing Officer for Hard Rock International. "Hard Rock Park looks forward to, not only being part of the future of South Carolina tourism industry, but also to establishing itself as a national premier rock ‘n’ roll entertainment destination."

Hard Rock Park is the first new major theme park to be built in the U.S. in nearly a decade. The park is approximately 50-acres boasting more than 50 thrilling rides and attractions for rockers of all ages, including roller coasters such as Led Zeppelin - The Ride, great live shows, children’s play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre and an ultra-modern sound system specifically developed for the project, creating a totally immersive full-day experience.

Ticket packages for the Grand Opening Extravaganza will go on sale at 11 a.m. March 17 at Hard Rock Park’s All Access Entry Plaza and online at www.hardrockpark.com.

About Hard Rock Park

HRP Myrtle Beach Operations, LLC, is designing, developing, and constructing; and will own and operate Hard Rock Park, an approximately 155-acre rock n’ roll theme park in Myrtle Beach, South Carolina under a long term license agreement with Hard Rock International.  HRP Myrtle Beach Operations LLC is a partnership between the executive management team of Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and developed the park’s concepts and will be responsible for building and operating the park; FHTP, LLC a group of prominent local investors and community leaders and a joint venture led by realestate developer Ziel Feldman and Amnon Bar-Tur, managing member of SafeHarbor Holding, LLC; from New York and Africa Israel Investment and Polar International Real Estate from Israel.  For more information on Hard Rock Park, visit www.hardrockpark.com.

About Hard Rock International
With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali.  Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

About Peter Jacobsen Sports

The event will be managed by PJS, a full-service sports and entertainment marketing firm owned by 7-time PGA TOUR winner Peter Jacobsen.  Founded in 1988, PJS is a full-service sports and entertainment marketing firm that specializes in event sales, management and operations, sponsorship consulting and player/talent relations. The company is independently owned and has more than 30 full-time employees across three offices – Portland, Ore., Bonita Springs, Fla., and Providence, R.I.  For more information on Peter Jacobsen Sports, visit www.peterjacobsensports.com.

 

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