“MADE IN MANCHESTER” PROMOTION SHOWCASES CONTEMPORARY SIDE OF BRITAIN

VisitBritain, the national tourist office for England, Scotland and Wales, has unveiled a “Made in Manchester” promotion together with New Balance and STA Travel to generate awareness for Manchester as a contemporary vacation hot spot.

Visitors to www.madeinmanchester.us can find out all about the great things to see and do in Manchester as well as download music from unsigned bands.  The website also includes a ‘Design Your Sneaker’ competition with New Balance.  By experimenting with color palates to create their signature New Balance sneaker, users submit their creation online (prior to May 21^st) to be judged by KT Tunstall, the Grammy nominated singer and songwriter.  The owner of the winning sneaker design will receive a trip to Manchester to receive a custom designed shoe and see KT Tunstall perform live in England on June 17.

The “Made in Manchester” promotion is an excellent opportunity for individuals to gather an insider’s view for the city.  By highlighting our music and fashion scene, we will inspire individuals to explore some of the creative elements of this vibrant city,” says Amanda Dempsey, consumer marketing director, VisitBritain The Americas.

The “Made in Manchester” promotion is sponsored by Marketing Manchester, STA Travel, and VisitBritain. 

For more information about the “Made in Manchester” promotion, please call VisitBritain at (800) 462- 2748, e-mail travelinfo@visitbritain.org or visit the websites www.madeinmanchester.us.