Panama City Beach Announces 'Summer White Sale'

SAVINGS ROLL IN: With Discounts From 50 Tourism Partners

PANAMA CITY BEACH, Fla. (May 6, 2008) - Surf is up, and prices are down in Panama City Beach, Fla.

This award-winning destination on the Gulf of Mexico launches its Summer White Sale today, offering great savings on everything you need for the perfect beach break. The White Sale joins more than 50 Beach accommodations, restaurants and attractions. They team up to present 75 different discount offers with a total value of more than $6,000. All offers are valid now -- Aug. 31. More local businesses can join in for additional savings to roll in all spring and summer long.

Panama City Beach is known for its emerald-green waters and sugar-white sand And this is a summer white sale like no other. To get on board, go to http://www.pcbwhitesale.com. Check out the offerings, and download coupons for price breaks all over town.

Awash in savings, Panama City Beach invites you to customize your visit with a wide range of offerings. Here's a sampling of what the do-more-save-more Summer White Sale includes.

Save on Accommodations
- Gasoline credits are available at 19 properties. Panama City Beach makes the drive well worth your while, with fuel rebates at leading properties ranging from $25 for a three-night stay to $200 for a vacation of seven nights or more.

- Many beachfront properties are slashing nightly rates by as much as 25%.

- Others offer free nights. Why not stay three and get one free?
 
- Travel with family and friends. You can save hundreds of dollars at top beachfront resorts and condominiums. They provide plenty of space and convenience in units with private balconies, fully equipped kitchens and one - four bedrooms.
 
- Military personnel, the police and firefighters get extra discounts.

Do More, Spend Less
- Free amenities packages increase the savings with complimentary offerings on: rounds of golf, half-day fishing trips, circus tickets, dinner and dolphin-watch cruises, airboat adventures, parasailing, banana boat rides, kids' camp, family attraction passes, miniature golf and go-cart tickets, and more
 
- If you're itching for summer fun, one of Florida's largest theme parks offers a scratch-off game. Everybody wins, with savings of $1.00 - $5.00 per person and a grand prize of free admission.

- Kids-eat-free offers are available at popular restaurants and eateries. 

- Romantic couples' discounts promise free dinner, lunch and breakfast for two as well as complimentary cocktails.

- Restaurants sweeten the deal still more, cutting food and beverage prices and providing free appetizers.  Wine lovers take note: You can get 25% off regularly priced wine at a Panama City Beach landmark restaurant.

Travelers Drive, Prices Dive
In a national survey co-authored by the Travel Industry Association and marketing firm Ypartnership, 41% of respondents said they would change their summer vacation plans if gasoline prices continue to rise. Most travelers would vacation closer to home and send less money while away. Specifically, the survey found:

- 38% of respondents would drive a shorter distance.
- 30% would cut back on shopping.
- 27% would economize on meals, restaurants and/or entertainment.
- 23% would spend less on hotels.

"Our Summer White Sale is sure to be a hit," says Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau. "Panama City Beach brings together the elements many families are looking for in a summer vacation - a world-class beach, lots of family activities and affordable prices, all close to home. We encourage everyone to visit the beach this summer and make the most of their vacation dollars."

To catch the wave of savings, go to http://www.pcbwhitesale.com. You'll find a compete list of participating accommodations, restaurants, attractions and more with each of their discounts. Or, call toll-free 1-800-pcbeach (850-233-5070) for information.

About Panama City Beach
Far from the crowds yet close to home, Panama City Beach boasts 27 miles of sugar-white sand beaches bordering the clear, emerald-green waters of the Gulf of Mexico and St. Andrews Bay. The Northwest Florida community is home to St. Andrew's State Park, a Top Two beach on the 2008 TripAdvisor list of America's best beaches. Panama City Beach also enjoys recognition as a premier beach destination by Condé Nast Traveler, The Travel Channel, USA Today, Southern Living, Dr. Beach and the Clean Beaches Council. Family attractions, championship golf courses, sporting events, award-winning dining, predictably sunny weather and a vast number of recreational activities draw visitors to this seaside community. For more information, call 1-800-PCBEACH (850-233-6503) or visit http://www.thebeachloversbeach.com.

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