THE LOEWS DON CESAR BEACH RESORT

ST. PETE BEACH, Fla. – May 1, 2008 – This summer is the perfect time to visit Florida’s Legendary Pink Palace as the Loews Don CeSar Beach Resort offers vacationers the chance to escape to this four-diamond, iconic resort at rates more than 40 percent lower than winter season and includes a $75 SummerFest hotel credit with a three-night stay. Starting at $189/per night* from June 1 – Sept. 30, 2008, families celebrate the resort’s 80th anniversary while enjoying sunset sailing trips on the shimmering Gulf waters, sugar white sandcastle masterpieces and special summer activities such as treasure hunts, pool games and “drive-in” movies. While the kids are having fun at “Camp CeSar,” parents can relax at the brand-new, $11 million, 11,000 square-foot Spa Oceana.

The Loews Don CeSar “tickles guests pink” with an array of exciting sun and surf activities along miles of uninterrupted, crescent-shaped beach. Surrounded by a tropical paradise of palms and oleander, guests enjoy a plunge in one of two Gulf-front pools with underwater sound systems or shape up with aqua aerobics while serenaded by a steel-drum band.  Complimentary beach clinics teach surf skimming on waverunners and catamarans while paddle cats, kayaks and aquabikes part the waves. Site seekers parasail for a seagull's view or explore the Gulf deep down on a scuba day trip.  Others stick to the sand with volleyball, beach hockey, shell searching and moonlit strolling.

For vacationing families, “Camp CeSar,” the Loews Loves Kids children’s program, offers the adventures of a summer camp in the gracious setting of a pink castle. Little ones – ages four to 12 – spend the day exploring the beaches and delving into exciting activities ranging from beach crafts and seashell hunting to ice cream socials and Friday night themed “dinner parties.” This program allows parents to rejuvenate at the Pink Palace while tikes explore their creativity and make new friends.

Once a playground for distinguished celebrities such as Joe DiMaggio and F. Scott Fitzgerald, the Loews Don CeSar Beach Resort continues to charm and impress guests including today’s Elton John and Justin Timberlake with the gracious service preserved from the Great Gatsby era of pampering. Sugar-sand beaches, seaside massages, water sports, sunset boat trips, dolphin tours and Four-Diamond dining await visitors who return season after season. Blending European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear, the romantic legend exemplifies the grandness of America’s traditional beach resorts and is the only historic resort on Florida’s Gulf Coast.
   

To experience the SUMMER RATE, call the LOEWS DON CESAR BEACH RESORT at (800) 282-1116 or (727) 360-1881 or visit www.loewshotels.com.

 *Sunday through Thursday only. Weekends higher.  Based on space availability. Taxes and gratuities not included. Travel agent commission 10 percent on room rate.