VisitBritain Unveils Limited Time Offer Winter Special
12-04-2008
Promotion features free London travel and great value offers from major attractions
NEW YORK, December 3, 2008 – Free London Travel -- Top Sellers Winter Special is a new package from VisitBritain, the national tourist office for England, Scotland and Wales, to help consumers stretch their dollars further in Britain. The promotion includes a Tower of London pass, one complimentary Oyster Card for use on London transportation, as well as an Original London Sightseeing Tour, river cruise and three walking tours (valid 48 hours) for the exceptional price of $63. This limited time offer package is available from now until December 31 simply by visiting www.visitbritain.com/onlineshop.
The Free London Travel -- Top Sellers Winter Special is an affordable way for value conscious travelers to reap a 24 percent savings or a $20 discount from the regular price. By booking directly through the online shop, visitors will purchase the attraction and transportation passes in U.S. dollars and secure these items prior to their arrival in London.
According to Simon Bradley, executive vice president, VisitBritain The Americas, “For the first time in two years, the U.S. dollar is gaining in value against the British pound and American travelers
will find Britain 25 percent cheaper than just six months ago. Outside the peak season, there are even more great deals to be had including hotels and airfares. This winter promotion presents an ideal opportunity for Americans to capitalize on the savings to see some of London’s major attractions.”
For more information about the Free London Travel -- Top Sellers Winter Special, please visit www.visitbritain.com/onlineshop or e-mail us@visitbritaindirect.com.
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Notes to Editors
Ø About the Online Shop:
VisitBritain’s online shop is the perfect one-stop shop for every Britain-bound traveler, before they even leave the country. Rail and subway tickets, attraction passes, maps and even the Tower of London and London Eye tickets can be purchased in advance, online in dollars, avoiding the hassle of waiting in line on arrival. www.visitbritain.com/onlineshop
Ø About VisitBritain:
VisitBritain markets Britain to the rest of the world and England to the British, building the value of tourism by creating world class destination brands and marketing campaigns. It also builds partnerships with – and provides insights to – other organizations which have a stake in British and English tourism.
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