CURACAO OFFERS A BIG BAILOUT

03-17-2009

Often called the Caribbean’s hidden treasure, Curacao offers U.S. travelers free trips to the island every day for 70 days and the chance to win a half million dollars!

 

Willemstad, Curaçao – March 16, 2009 – – Understanding that travel has become more difficult for U.S. travelers in this tough economy, Curacao is putting “vacations” back into reach. Launching its high-profile, awareness building campaign this week via the dedicated website, www.curacaotreasure.com, U.S. consumers who visit the site will have the chance to learn more about Curaçao and all its hidden treasures and have the opportunity to enter to win one of 70 trips to be awarded daily through May 23, 2009. Anyone who registers on the site may ultimately be one of only ten finalists chosen to participate in an on-island Treasure Hunt in August 2009 with a grand prize of a half million dollars!

 

“In these tough economic times, the island of Curaçao is actually doing well,” says Brenda Benjamin, Director of Marketing, at the Curaçao Tourist Board. “The Hidden Treasure Campaign is our little island’s way of a providing a big bailout for U.S. travelers.  It is also our strategy to build awareness of Curaçao in the marketplace and make the island more accessible to Americans – we could not be hitting the market with this campaign at a better time.”

 

The Curaçao on-Island Treasure Hunt will be a comprehensive island-wide event that will allow Curaçao to showcase its many hidden treasures to the international community expected to be on-hand for the Hunt.   Visitors will have the opportunity to experience firsthand the island’s many “treasures” at several significant locations.

 

“At a time when there is so much grim news everywhere, the Curaçao Treasure Hunt is a fun event that will prove lucrative to one lucky winner and will put Curaçao front-of-mind and tip-of-tongue with travelers and the media,” notes Benjamin. “This is  a great way for American travelers to become more familiar with Curaçao, often referred to as the Caribbean’s hidden treasure because of our exquisite beaches, remarkable history and our capital Willemstad’s distinction as a UNESCO World Heritage site.”

 

The Curaçao Treasure Hunt will be supported by a print, online and television ad campaign that hits this month. To learn more, visit www.curacaotreasure.com.

 

ABOUT CURAÇAO

With its pristine dive sites, secluded beaches, championship golf course and rich local cuisine, Curaçao offers a little something for everyone – from the adventure traveler to those who simply want to unwind (and enjoy its perfect climate). Curaçao boasts an eclectic mix of history, culture and heritage welcoming visitors to this unique island paradise. 

 

For more information about Curaçao and to receive a free destination DVD,
click here, call 1-800-3-CURAÇAO (1-800-328-7222), or visit www.Curacao.com.

[Back to Press Releases Main]