HURTIGRUTEN INTRODUCES HURTI-GEAR, A “ONE-STOP ESSENTIALS SHOP,”

OFFERING  APPAREL AND GEAR FOR HURTIGRUTEN VOYAGES AND OTHER OUTDOOR ADVENTURES

Hurtigruten, a mainstay in expedition cruising to destinations both beautiful and remote, is pleased to announce the launch of Hurti-Gear, its logoed apparel shop.  The site is conveniently stocked with adventure essentials for expedition cruises, such as Hurtigruten's voyage to Spitsbergen, with its stunning landscape of jagged peaks and Arctic tundra; or Greenland, with its expansive wilderness and vast glaciers; or Antarctica, where penguins made up in fitted tuxedos are seen waddling along.  Or just to wear on outdoor activities that take place closer to home.  The comprehensive collection offers possibilities for almost any outdoor activity, including windproof, waterproof, insulating, sun-protective and quick-drying items -- everything from down jackets and fleece vests to waterproof amphibian binoculars and a Bug, Sun & Lip Protection Kit to day packs, security pouches and sunglasses.  The online brochure and ordering page is available at www.hurti-gear.com or through links in the top navigation bar on the main Hurtigruten website, www.hurtigruten.us.

Hurti-Gear is carefully selected from fine brands such as Outdoor Research, Smith Optics and Patagonia – whose “1% For The Planet” initiative has resulted in more than $31 million in donations to groups committed to preservation and restoration of the natural environment – among others.  The easily navigated site is organized by category – such as accessories & unique items, shirts, footwear and weather protective hats – as well as by destination, ensuring that Hurtigruten guests can easily answer the question of what to pack on their adventure.  For those interested in personalizing their gear, more than a dozen items on the site can be embroidered with the Hurtigruten logo, a badge of discovery for adventurous travelers.

Hurtigruten, known for more than 100 years as the cruise line whose fleet sails the spectacular fjord-filled west coast of Norway every day, year-round, between Bergen to Kirkenes, also offers once-in-a-lifetime trips to the world's most remote destinations - Antarctica, Greenland and the Arctic's Spitsbergen.  New in September is a Greenland to New York City sailing, taking in Canada and the Northeast US along the way.  Information, brochures and reservations can be obtained from Hurtigruten Inc., (800) 323-7436 or (212) 319-1300; fax (212) 319-1390; for brochures (800) 582-0835, 24 hours a day; www.hurtigruten.us.

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