WELCOMING THE 2009 WHALE SHARKS TO ISLA MUJERES

PRIVILEGE ALUXES RESORT OFFERS SPECIAL PACKAGE

ISLA MUJERES, Mexico (May 28, 2009) - The new Privilege Aluxes Resort invites travelers to experience the celebrated Whale Shark Festival on Isla Mujeres with an exclusive four-night "Welcome the Whale Sharks 2009" package.

      The annual festival, which takes place on Isla Mujeres July 1 - 5, 2009, is an eco-tourism event that calls attention to the endangered whale shark species as their migratory path brings them to the tropical waters surrounding the Yucatan Peninsula. In honor of this respected event, the Privilege Aluxes Resort is offering guests a special package to experience the pristine Isla Mujeres environment, including a rare opportunity to swim alongside the wondrous whale shark creatures.

      Valid on reservations made for stays June 29 - July 5, 2009, the "Welcome the Whale Sharks" package includes a four-night stay at US $518.40 per person - 20% off the standard rate. Accommodations include a Superior-class room featuring stylish and comfortable décor, a private terrace Jacuzzi, breathtaking ocean and city views and modern amenities such as WiFi, LCD TV and iPod capabilities.

      Guests will enjoy complimentary breakfast each morning, as well as a gratis cocktail reception with General Manager Manuel Vazquez on Friday, July 3 at the hotel's beachfront restaurant, Café del Mar. Complimentary transfers to and from the festival each day will be available and Privilege Aluxes will provide guests with an exclusive 30% discount on an excursion to Contoy Island to swim with the whale sharks. Additionally, Privilege Aluxes will offer a menu of exciting island tours and one gratis activity is permitted per reservation. Activities include:

• A guided tour of Isla Mujeres
• A snorkeling trip to the reefs surrounding the island
• A tour of the Isla Mujeres turtle farm, where giant sea turtles nest from May through September

      The annual Whale Shark Festival is a family-friendly event that offers travelers the opportunity to learn about and experience the unique culture of Isla Mujeres while supporting the importance of eco-tourism and the preservation of sensitive marine ecosystems. To learn more about the 2009 Whale Shark Festival, please visit http://www.whalesharkfest.com.

About Privilege Aluxes Resort, Isla Mujeres
      For more information or to book the "Welcome the Whale Sharks 2009" package, please visit http://www.privilegehotels.com/promotions.asp or call (866) 947-6002.

     
About "Aluxes"
      The word "Aluxes" is of Mayan descent and refers to ancient mythological spirits. The correct pronunciation is-"a-loosh"