Visit London launches Campaign to celebrate unique LGBT experiences found Only In London

06-30-2009

Visit London today announces the launch of “Only in LGBT London”, a campaign dedicated to showcase the unique and unusual experiences that can be only found in the capital.

 

The campaign which will run across the US will run for 6 months and will launch with advertising on social networking sites like Facebook and major US LGBT online media. A dedicated Only in LGBT  London microsite (www.visitlondon.com/rainbow) will support the campaign and feature exciting videos showcasing different areas and activities in London, tips on where to go and what to do as well as hosting a competition to win an amazing trip to London.

 

Only in LGBT London has been launched in response to the global economic situation and London’s long-standing relationship with the gay travel community.

 

The microsite’s initial video offerings highlight shopping in Soho through sexy window displays; outdoor activities at Somerset House, where you can listen to outdoor diva concerts; and a gay beach in London that offers unbelievable views. Videos will be added weekly.

 

Marketing director, Martine Ainsworth-Wells commented

“London remains one of the most popular destinations for gay visitors from the US. The city understands how important it is to welcome all visitors to our city and this campaign aims to showcase the unusual and quirky side of London to both first time and repeat visitors.”

 

The Only in LGBT London campaign is part of a wider global Only in London campaign which is expected to bring over £60 million of economic benefit to the capital. 

 

For more information about LGBT London including clubs, bars, accommodation and events, log on to www.visitlondon.com/rainbow

 

About Visit London:

Visit London is the official visitor organization for London. A leader in best practice destination marketing, Visit London promotes the UK capital internationally, across Britain and to Londoners targeting leisure and business visitors. Visit London works in partnership with the Mayor of London, the London Development Agency, London Councils and the tourism industry.

 

 

Only In London

Visit London’s ‘Only In London’ campaign was launched by the Mayor of London Boris Johnson at the end of April. Promoting the unique and diverse experiences that our capital city has to offer, the campaign is funded by the London Development Agency and four central London boroughs - Camden, City of London, Kensington & Chelsea and Westminster - as well as the commercial sector. The campaign is expected to deliver £60m in economic benefit to the city.

 

 

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