Andaz Liverpool Street, London Opens

November 16, 2007 marks the launch of Andaz Liverpool Street, London (formerly the Great Eastern Hotel). The property, located at 40 Liverpool Street, is first in a series to launch globally under the new Andaz™ brand operated by Hyatt Hotels & Resorts, and fuse a five-star offering with a boutique, design driven product.

A completely new hotel concept, created in response to customer demand for a different type of luxury experience than is currently offered in the market, Andaz engages guests with a fresh, uncomplicated and more personalized service model. Focusing on the brand ethos of “casual luxury,” these innovations are at the heart of what makes Andaz different.

“Andaz was the result of extensive research, which told us that both travelers and developers are looking for a high quality, boutique-inspired hotel experience that is casual and relaxed, yet characterized by consistently great service,” said Mark Hoplamazian, president and chief executive officer of Global Hyatt Corporation. “Andaz is an eco-conscious brand, with an authentic and stylish product reflective of local culture, and a service model that is highly personal and uncomplicated.”

The Andaz hallmark is literally ‘personal style.’ This sense of personality is evident throughout the hotel.  New guest services are introduced with a view to developing stronger guest/staff relations. This philosophy empowers guests to define their own hotel experience and live it with the same freedoms they have at home. Central to the new offering are the following principles:

People, service is attentive, subtle and uncomplicated:

·         Creating a more personalized one-to-one experience, an “Andaz Team Member” welcomes guests into a non-traditional, designed-focused living space that is more like a home than a hotel.

ü      There are No front desks at check-in.

ü      There are No separate concierge desks or a receptionist. 

ü      Instead there is one contact  - a dedicated  “Andaz Team Member,” recognizing and responding to guests’ personal tastes, requests and preferences.

·         A flexible and simplified method is applied as guests are checked-in via Tablet PC`s, either en route to the guest room, or upon arrival.

·         All members of staff are guest serving, from general manager to waiter. 

Pricing is uncomplicated, transparent and uniform:

·         Inclusive in the room rate are traditional ‘extras’ such as breakfast, Internet, healthy mini-bar items, local telephone calls, laundry and a selection of DVDs.

·         Rates begin at  $810 for single occupancy and $850 for double occupancy.

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