NATIONAL GEOGRAPHIC CSD PARTNERS WITH HURTIGRUTEN IN GEOTOURISM

New York, NY, October 2009 --                 "Hurtigruten is unique in the world.  With Hurtigruten you are really a part of Norway, part of a Norwegian tradition -- the crew is Norwegian, the food and experience is Norwegian.  Hurtigruten is uniquely identified with the country in which it operates.  That’s not true with conventional cruiseliners," says Jonathan Tourtellot, National Geographic CSD Director.

                "National Geographic pinpoints what we understand is the unique character of Hurtigruten.  In many ways Hurtigruten has a mission besides presenting the beautiful Norwegian coast to tourists.  This mission is exercised in cooperation with our environment - with our destinations as our local partners.  Hurtigruten supports and depends on strong and sustainable destinations and wants to improve our skills and performance on this field.  By doing this we will enhance what makes Hurtigruten unique in the world", .

                "This cooperation will strengthen and clarify Hurtigruten’s unique position as the original coastal voyager.  The Norwegian fjords have already won several prizes as the world`s best travel destinations.  This happens partly because Norway as a nation has the wisdom to manage our nature and our culture with sense and in a sustainable way.  After almost 120 years in service it’s vital that Hurtigruten operate in accordance with sustainable principles related to both nature and our destinations along the coast," Christian Bue Nordahl, Global Brand Manager, Hurtigruten ASA.