GREATER PHILADELPHIA TOURISM MARKETING’S FIRST BEER GETS A SECOND RELEASE

07-02-2010

Due To High Demand, Victory Brewing Company Doubles Second Batch Of The Exclusive Summer Love Ale Set For Early July Release

 

PHILADELPHIA, June 29, 2010 – As the Greater Philadelphia Tourism Marketing Corporation (GPTMC) takes its popular With Love, Philadelphia XOXO^® initiative from campaign to consumer experience, the destination marketing organization is proud to announce a wider release of Victory Brewing Company’s Summer Love Ale on July 6. Brewed locally in Chester County, Pennsylvania with pale malts, German hops and water from the Brandywine River, the golden brew began flowing freely at bars and restaurants throughout the Philadelphia region during the annual Philly Beer Week. After its sell-out debut, Victory is brewing a double batch of Summer Love Ale to keep up with demand.

 

In the Philadelphia region, beer lovers have tried the love-ly new creation at more than 30 bars and restaurants, including Johnny Brenda’s, Standard Tap, Fork, PYT, Chifa, Nectar, Newportville Inn, Continental Tavern and the Hulmeville Inn. After its second release on July 6, Summer Love Ale will be back on taps throughout the Philadelphia region this summer, giving beer buffs a chance to sample the summer suds. More local and national locations serving Summer Love Ale will be announced on visitphilly.com/summerloveale as they are added.

 

Bar owners and managers who would like to offer Summer Love Ale should contact Victory Brewing Company, victorybeer.com.

 

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside^® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

 

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at

(800) 537-7676.

[Back to Press Releases Main]