ULTIMATE PRIVATE EVENTS IN MONTE CARLO

 MONTE-CARLO SBM HOTELS INTRODUCE CELEBRATION CONCIERGE TO DESIGN ULTIMATE PRIVATE EVENTS IN MONTE CARLO

Select from Four Hotels, 33 Restaurants & Bars,

World’s Largest Hotel Wine Cellar, 3 Spas, 5 Casinos

 & More on the French Riviera

L to R:  Monte Carlo Beach, Apartment Hermitage, Terrace at Hotel Hermitage, Jimmy'z

MONTE CARLO (May 3, 2011) – Are you seeking to celebrate a very special occasion in a highly customized and memorable manner?  Simply call upon the new Celebration Concierge from Monte-Carlo SBM and invite your guests to join you in the world’s most glamorous destination on the French Riviera in the principality of Monaco. 

Whether you’re hosting the ultimate wedding, anniversary, birthday, bar mitzvah, family reunion, business or social event for 15 to more than 600, you’re certain to delight your guests with your one-of-a-kind Monte Carlo celebration.  Just this month the Celebration Concierge orchestrated a five-day wedding party for more than 600 guests that included a cocktail party at Buddha Bar, a welcome dinner, an elegant ladies’ luncheon and a wedding at the 19th century Opera House complete with elephants at the entrance and a white horse for the groom’s arrival.

Or think private opera performance and dinner on the Opera House stage for 30 designed just for you by Alain Ducasse; a multi-generational family reunion with golf tournaments, Grand Prix driving lessons, private shopping, plein air painting sessions, beachfront bungalows and after-hours tours of the Oceanographic Museum; a bar mitzvah weekend complete with renowned DJs and an after-party in the sand-bottom lagoon pool, or a romantic evening in Les Caves, the world’s largest underground hotel wine cellar where Prince Rainier and Princess Grace celebrated their own 25th wedding anniversary.

“We are the heart and spirit of Monte Carlo fine living, where the world gathers to celebrate special moments.  Our four luxury hotels – Hôtel de Paris, Hôtel Hermitage, Monte Carlo Beach Hotel and Monte Carlo Bay Hotel & Resort, more than 30 restaurants and bars offering the finest food and wine, and exquisite venues provide a treasure trove of options to suit every mood,“ said Bernard Lambert, Chief Executive Officer Monte-Carlo SBM.

“With our Celebration Concierge as your expert planner, the unique amenities of Monte-Carlo SBM Hotels become your personal stage to create magical experiences that will enchant your guests.”

Select a classic palace or a modern beach chic property for your accommodations, and then hand-pick from Monte-Carlo SBM Hotels’ diverse spaces that include the world’s largest hotel wine cellar, a baroque casino, a gilded opera house, a seaside villa, Michelin-starred restaurants, evocative Versailles-style ballrooms, lush gardens, a Buddha Bar, the famous Jimmy’z nightclub and a sassy cabaret.

Access is easy, just 12 miles from the Nice International Airport (NCE) with daily direct flights from the U.S. and major European capitals, and minutes by helicopter arrival from Nice into Monte Carlo.  The forecast is sunny, as Monte-Carlo is blessed with more than 300 days of Mediterranean sunshine per year and glows with that gorgeous Côte d’Azur light celebrated in works by Matisse, Cezanne, Van Gogh and others, ensuring picture-perfect memories.  And the ambience in this tiny jewel-box of a resort is alluring, discreet and very polished, befitting a principality accustomed to hosting royalty and heads of state.

Celebration Occasions

You need only to express your wishes and the Celebration Concierge will bring them to life, from one magnificent event to a weekend or more of glorious experiences that can include nightlife, sports, yachting, water sports, golf, tennis, spa and more.  The Celebration Concierge will guide the entire process and be your key contact until you and your guests depart.

Among the gala affairs that the Monte-Carlo SBM Hotels Celebration Concierge can design:

• Casino Royale:  Capture true James Bond style with your own private gaming room in the ornate Casino de Monte Carlo for a black tie "Casino Royale" themed birthday party, then luxuriate in the hilltop six-bedroom Villa La Vigie that was home to Karl Lagerfeld for seven years
• A Wine Lover’s Dream:  Enjoy free reign in the underground cave that is home to the  world’s largest hotel wine cellar with 150,000 bottles of Champagne and more than half a million other wines; host a private tour of the cellars with a vertical wine tasting of your favorite wine in the private tasting room to organize your next selection of wine for your banqueting function
• Destination Wedding that can include cocktails aboard a yacht, pre-wedding spa treatments followed by Casino night, an elegant wedding day with al fresco ceremony and dinner in the Salle Belle Epoque, and post-wedding brunch on the Midi terrace
• Gourmet Getaway:  A delicious and highly memorable trip for foodies, with dining events at Monte-Carlo SBM Hotels’ Michelin-starred restaurants, including Louis XV by Chef Alain Ducasse and Le Vistamar by Chef Joel Garault, plus an exclusive wine tasting in the cellars, two cooking lessons with your choice from the hotels’ roster of noted chefs to transform the area’s abundant bounty from land and sea
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