‘HAMLEYS AT 51’ OFFERS BEST OF LONDON FOR ALL AGES

51 Buckingham Gate, Taj Suites & Residences Teams With Legendary

Toy Store to Bring Childhood Dreams to Life

LONDON (May 24, 2011) – 51 Buckingham Gate has partnered with iconic Hamleys, the world's finest and largest toy store founded in 1760, to offer the most entertaining London family vacation imaginable.

Just steps from Buckingham Palace, Taj Hotels’ 51 offers 86 luxurious residential-style townhouse apartments with 1- to 9-bedrooms, separate living spaces and fully equipped kitchens, including washer/dryer, and junior bathrobes and slippers just for children, the perfect home away from home for families.

Select the 2011 “Hamleys at 51” special offer and you and your children will enjoy a number of exclusive extras, such as:

• A Hamleys welcome hamper, filled with treats and sweets and toys chosen for your children’s age and gender
• Bespoke store tours of the flagship Regent Street store, where seven floors of toy heaven await. Here, children can discover the magic of the latest games to Lego castles and life-sized giraffes and elephants. 51's concierge can also arrange exclusive out-of-hours visits to Hamleys or  themed sleepover parties in the store
• Personal shopping experiences with in-store discounts
• In-suite cooking experience: A cooking or baking lesson for your budding young chefs in their own suite kitchen with the hotel's chef, complete with a personalized junior chef's jacket
• Personal babysitter for 4 hours: Parents may also indulge in some private time by calling on the hotel's certified babysitting service during their stay. It’s the ideal opportunity to relax at 51’s Michelin-starred restaurant, Quilon, featuring innovative South Indian coastal cuisine, or linger outdoors in the lushly landscaped Courtyard at 51, which offers London’s best alfresco dining through September.
• The “Hamleys at 51” package is available from £495 (approximately $810 USD) per night, with accommodations for two parents and two children up to 12 years old, full English or Continental breakfast daily, and use of 51's sauna, steam rooms and gym facilities

For more toy-centric information, please visit www.hamleys.com. To learn more or to customize your summer family getaway to 51, please visit www.51-buckinghamgate.com, call +44 (0) 20 7769 7766 or email reservations@51-buckinghamgate.co.uk.

About 51 Buckingham Gate

Combining all the facilities and convenience of a luxury hotel with the space and exclusivity of a private home, 51 Buckingham Gate, Taj Suites & Residences consists of three individually designed buildings: Kings, Falconers and Ministers. The buildings have been beautifully restored and 51 now offers 86 elegant suites each with their own separate kitchen and living area. Located in St. James's and just minutes from Buckingham Palace, shops and theatres of the West End, the townhouse hotel is an ideal base for a long weekend visit to London. www.51-buckinghamgate.com

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