Discover France Adventures Acquires Europeds, Expands Opportunities for Guided Group Tours

SCOTTSDALE, AZ – Sept. 6, 2011 – Discover France Adventures (DFA http://www.discoverfrance.com), a French adventure travel company, announces that it will offer 2012 adventures at 2011 prices for a limited time this fall, representing up to an 8 percent discount on some excursions.

This offer is good until 2012 rates are updated on all the websites for the Discover France family of brands including Cycling Classics, Pure Adventures and now Europeds, (http://www.europeds.com/) a 30-year-old European bike tour specialist. The merging of the two companies brings under one roof two of Europe's best-known cycling vacation brands.

Loren Siekman, DFA owner, said that heretofore Discover France Adventures focused primarily on self-guided programs but that by bringing Europeds into the fold, the company’s versatility expands dramatically into the guided groups’ excursions arena.

“We intend to use the Europeds brand to create and offer more guided trips that will complement our surging demand for self-guided trips. Custom group tours are the fastest growing area for Discover France and is a perfect compliment for our professional guide staff that runs all of our guided VIP Tour de France tours," said Siekman.

David Martin, former owner of Europeds and now a member of the Discover France Adventures team said, “I’m thrilled to be coming aboard Discover France and proud to say that I’m involved in a project with Loren Siekman. I share his vision and passion for travel. I know that I will have an impact on the new product that DFA will offer to the marketplace.”

Martin underscored that Europeds is “a perfect fit for the Discover France family of brands as it fills a void in the guided tour market. With a long heritage of operating guided trips throughout Europe, Europeds is the perfect established platform with which Discover France can grow in the guided tour market."

The former Europeds owner said that Discover France can leverage its own experience and resources to create a much stronger and more sustainable guided tour company than Europeds could have achieved alone.

Discover France Adventures has been organizing bicycle tours and hiking tours in France since 1994 and has offices in both the USA and in France. Discover France Adventures award winning tours are made up of their unique self guided tours and very competitively priced guided tours including privileged access tours at the Tour de France. Discover France is one of only four licensed tour operators to the Tour de France.