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Informative Press Releases for Travel
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TRAVEL WISCONSIN™ LAUNCHES POPULAR FALL COLOR REPORT SEPTEMBER 6
09-06-2011 
FOR IMMEDIATE RELEASE
New tools and mobile site make finding Wisconsin’s fall color even easier
MADISON, Wis. (Sept. 6, 2011) — Fall is just around the corner, which means Wisconsin’s most colorful landscape is about to take shape. The best way to pinpoint the state’s peak fall colors and plan a road trip or last-minute getaway is with theTravelWisconsin.com Fall Color Report. New this year is a mobile version of TravelWisconsin.com making the Fall Color Report accessible from any smart phone. Other tools and enhancements have been added to make the report even more user-friendly.
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| Fall color at St. Peter’s Dome in the Chequamegon-Nicolet National Forest Photo courtesy of RJ & Linda Miller |
Nearly 257,000 people viewed the online Fall Color Report last fall making it the third most popular page onTravelWisconsin.com for the year and the most popular page during the fall season. The online tool will go live onTravelWisconsin.com on September 6, with weekly emailed reports launching September 8.
The report is the state’s leading tool for travelers to track the progress of Wisconsin’s 16 million acres of forests as they turn from their summertime emerald to a vibrant palette of autumn color over the next nine to 10 weeks. Travelers spent nearly $2.9 billion in Wisconsin during the 2010 fall season (September-November), making it the state’s second busiest season after summer.
With 100 fall color reporters providing updates in all 72 counties of the state, there is no other report that is as comprehensive or timely. Using the Travel Wisconsin™ online tool, reporting is done “virtually live” — meaning reporters from chambers of commerce, visitor bureaus, tourism organizations, and state parks and forests can update their area’s status as conditions change. At a minimum, fall color watchers update once a week.
Travelers can subscribe to the emailed report by visiting TravelWisconsin.com and can expect to receive the report every Thursday, in time to make weekend plans.
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| Fall color drive in Wisconsin Photo courtesy of Brian Malloy |
Travelers looking for year-round Wisconsin getaway ideas, travel planning, events and free guides can discover their own fun at TravelWisconsin.com. You can also choose to “Like” us at Facebook.com/TravelWisconsin or follow along on Twitter at Twitter.com/TravelWI. And don’t forget to bring all the fun Wisconsin has to offer right to your fingertips by downloading the free Travel Wisconsin™ iPhone or Android app. A social media versionversion of this release is available with downloadable images.
If you do not wish to receive Wisconsin Department of Tourism news releases, please click here to unsubscribe.
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