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Comox Valley Tourism Goes Green with New Visitors' Guide

01-23-2008

 

 

 

January 21, 2008

Nanaimo, BC

 

For immediate release: Comox Valley Tourism knows that we all owe a lot to the pristine natural environment that plays such a key role in making the Comox Valley such an attractive place to live and play.  That's why they've decided to make their 2008 Official Comox Valley Visitors' Guide as environmentally friendly as possible.

 

"We've chosen to print our 2008 guides on paper containing significant recycled content and FSC-certified fibers from well-managed forests," says Mike McLaughlin, Managing Director of Comox Valley Tourism.  "I think that we owe it to our planet, and to our children, to do what we can to reduce our footprint."  FSC stands for the Forest Stewardship Council, an international organization that promotes responsible stewardship of the world's forests.  The FSC provides the most independently recognized certification program dedicated to sustainable forest management, according to an independent study.  FSC-certified paper must be free of fibers derived from illegally harvested or genetically modified trees, and they cannot come from ecologically important forests.  The FSC also takes a strong stance against forests that are converted into plantations, so any product that receives their certification comes from a sustainable source. To learn more about the Forest Stewardship council, visit www.fsc.org.

 

McLaughlin hopes that all tourism organizations will make significantly greener decisions with their work practices.  "It's a small step, but it's a step in the right direction on the path to becoming a sustainable organization."  He adds "Environmental responsibility is up to all of us, and we're proud that this guide supports sustainable forest management".

 

The annual Comox Valley Visitors' Guide is the primary lure piece used to attract visitors to the Comox Valley.  With a sleek and sharp design courtesy of Tyra Newsom of InFocus Design, the 2008 Visitors' Guide promises 64 pages of stunning photography by Boomer Jerritt, Brian Ridout and other local photographers.  Readers will also find insightful editorial, maps, events calendar and all the information they'll need to create an amazing experience in the Comox Valley. 

 

Nestled between the Beaufort Mountains and the Strait of Georgia on the eastern coast of Vancouver Island, the Comox Valley is a collection of rolling mountains, delicate alpine meadows, rushing rivers, pristine lakes, lush forests, fertile farms, incredible beaches and more than 40 green parks. This unique geography plus a year round temperate climate, creates an exceptional location for an incredible range of year-round outdoor recreation activities.  Visit Comox Valley Tourism online at www.discovercomoxvalley.com  

 

Vancouver Island continues to be recognized as a premier vacation destination. For the eighth year in a row Vancouver Island has been rated as the Best Island, North America by the readers of Conde Nast Traveler.  This prestigious travel magazine with a per issue readership of 2 million has been conducting a Readers' Choice award program for 18 years.

 

Tourism Vancouver Island is one of six regional destination marketing organizations in British Columbia that administers co-operative marketing and advertising projects for its stakeholders throughout the region. To access information about Tourism Vancouver Island and marketing initiatives, please visit www.tourismvi.ca. For general travel information on Vancouver Island, Victoria and the Gulf Islands, please visit www.vancouverisland.travel.

 

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Tourism accounts for more than 117,900 direct jobs in British Columbia, representing approximately one in every 20 jobs in the province.  BC's tourism industry generated approximately $9.8 billion in revenues in 2005 and over $5.8 billion in GDP in 2004, making tourism one of the largest resource industries in the province. (source: cotabc.com)

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