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VIVANTA BY TAJ LAUNCHES SPA RESORT AT BEKAL, KERALA
AND OPENS THE DOORS TO A ‘NEW’ DESTINATION IN SOUTHWESTERN INDIA
Bekal, Kerala, India (March 12, 2012) – Taj Hotels Resorts and Palaces, India’s largest hospitality group, announced another addition to the Vivanta by Taj portfolio with the opening of the new spa resort in northern Kerala. This new property is the fifth hotel in Kerala for the Vivanta by Taj brand, which takes the total tally of the hotels to 24.
“The Taj Group of Hotels continues its 110-year history of discovering unexplored destinations and adding them to the tourism circuits of India. We are proud to introduce The Vivanta by Taj, Bekal, a resort and spa destination and our fifth Vivanta property in the state of Kerala,” said Raymond Bickson, Managing Director and CEO of Taj Hotels.”This launch heralds yet another exciting journey for the Vivanta brand and reinforces our commitment to impeccable service and delighting our guests. It also symbolizes our expansion into new tourist destinations in India.”
“Vivanta by Taj is the newest brand in the Taj portfolio and we are proud to announce its opening in Bekal – a picturesque and delightful destination, waiting to be discovered,“ said Deepa Misra Harris, Senior Vice President, Sales & Marketing, Taj Hotels. “The name ‘Vivanta’ draws inspiration from the term ‘bon vivant’, signifying vivacity and appreciation for the good things in life. The brand exudes style and a strong sense of living life to the full. Designed to deliver vibrant experiences, Vivanta by Taj Hotels & Resorts is a brand with a contemporary, energetic and vivacious twist.”
Inspiring Retreat in Natural Setting
This hotel has been created for the global traveler looking for a unique and contemporary experience in a scenic setting. Architectural and interior designs are inspired by the Kettuvallam houseboats that are unique to this rustic, watery region. Set on 25 acres in the Kasargod district in northern Kerala, the resort is located on the meandering Kerala backwaters and Kappil River, a natural environment with easy access to the beach. Secluded and romantic, the resort seeks to recreate the quintessential Kerala experience with a refreshing, inspired touch.
Popularly known as God’s Own Country for its natural lush landscapes, Kerala was selected by National Geographic Traveler as one of the 50 destinations of a lifetime and one of the 13 paradises in the world.
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