First-Ever Princess Players Championship to Offer More Than $100,000 in Prize Money and 18 Free Cruises

Players Can Compete in Onboard Slot, Blackjack and Texas Hold'em Poker Tournaments

SANTA CLARITA, Calif. (January 30, 2008) - Casino fans aboard seven Princess cruises in 2008 will have the opportunity to compete in the first-ever Princess Players Championship - a series of slot, blackjack and Texas Hold 'em poker tournaments.  More than $100,000 in cash prizes plus 18 free cruises will be awarded to winners during the events, which start in May and culminate in a Grand Finale event aboard Crown Princess in November.

The six preliminary Princess Players Championship cruises will each host a slot, blackjack, and Texas Hold'em Poker tournament.  First-place winners in each slot and blackjack tournament receive a cash prize of $3,000 plus a complimentary cruise to participate in the Grand Finale event sailing, with accommodations for two in a balcony stateroom aboard Crown Princess on November 30.   Slot and blackjack Grand Finale players will compete for a $10,000 grand prize, while the Texas Hold'em Poker tournament offers the winner a coveted opportunity to play at the exclusive 2009 World Series of Poker in Las Vegas - including travel expenses and free entry valued at more than $10,000.

"Our casinos have become favorites of players at sea, with an atmosphere that caters to gaming enthusiasts," said Anthony Kaufman, Princess senior vice president of commercial affairs.  "With this new tournament series, we're taking it to another level with a thrilling level of play and coveted prizes, featured on a variety of itineraries and ships."

Guests can choose to participate in any or all of the following tournaments:

     May 1-4 - Caribbean Princess, Caribbean - Roundtrip from Ft. Lauderdale
     May 7-10 - Diamond Princess, Pacific Coastal - Los Angeles to Vancouver
     June 1-8 - Star Princess, Alaska Inside Passage - Roundtrip from Seattle
     July 10-19 - Caribbean Princess, Eastern Caribbean - Roundtrip from New York
     September 15-18 - Coral Princess, Pacific Coastal - Vancouver to Los Angeles
     October 5-12 - Crown Princess, Eastern Caribbean - Roundtrip from Ft. Lauderdale
     Grand Finale - November 30 - December 7 - Crown Princess, Eastern Caribbean - roundtrip from Ft. Lauderdale

To participate in the Princess Players Championship, passengers simply book any of the tournament sailings through a travel agent or Princess reservations and then register for the tournaments of their choice while on board.  Entry fees of $100 ($200 for Grand Finale) for slot and blackjack tournaments or $150 ($300 for Grand Finale) for poker competitions are also payable on board.
 
The Princess Players Club offers benefits for player at every level of experience, including rewards for playing slots, establishing credit lines, and setting betting limits for high rollers.  Players can earn points at the slots toward instant cash rewards, complimentary beverages, free gifts and future cruise benefits.

Further details about the Princess Players Championship are available at www.princess.com/ppc or 1-888-PPC-NOW7 (1-888-772-6697).  Information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting www.princess.com.

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About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 16 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service.  A recognized leader in worldwide cruising, Princess offers its passengers the opportunity to escape to the top destinations around the globe, with sailings to all seven continents, ranging in length from seven to 107 days.  The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

Princess Cruises is a proud member of World's Leading Cruise Lines.  Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises and The Yachts of Seabourn.  Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets.  Together we offer exciting and enriching cruise vacations to the world's most desirable destinations.